Marketing To Reaching A Culture

Sunday night I was watching CNN Headline News. I watched a report about a man by the name of Kurtis Blow. Mr. Blow apparently is the "Father of Rap". He became a believe and now lives in Harlem, New York City. He saw a need for a church to reach the community in Harlem. He decided to start a Hip-Hop church. Apparently it is doing rather well. Since Blake has a friend that is reaching these same type of people I thought I would post about it on his web page, http://www.shawncuthill.com. Someone on the message board didn't like the idea of this Hip-Hop church. She called it marketing and modern. Now, I'm all for bashing the PDC and for questions the marketing that has come from it, but I wonder if this church is reaching a culture and not marketing to it.

So this leads me to a thought, what is the difference? What is the difference between marketing to a culture or reaching people through the culture. Could it not be suggested its all the same thing? Things that make you go hhhhhhmmmmmm..........